Stakeholder (Take Two)

Since I defined out of state high school students as my first stakeholder, I decided it would make the most sense to target the parents of those students as the second stakeholder. Parents are large influences on their kids, especially when finances come into play. This stakeholder would be more explicitly defined as the mother or father (or both) of a 16-18 year old living outside of Oklahoma. Both are college educated themselves and are willing to explore other collegiate options for their child.

Stakeholder

The first stakeholder I believe should be targeted by OU Recruitment Services is 16-18 years of age who attended high school outside of Oklahoma, with accepted ACT/ SAT scores and a household income of above $80,000. This student is male or female, with parents that may have attended a college other than OU. This stakeholder is a prospective student who may have just begun their college search and is in the process of touring Universities. As out of state college tours become the norm for many students across the country, OU Recruitment Services will be targeting those willing to see OU in person regardless of the state boundaries. Thus, it is important that the message communicated through the direct mailer is one that appeals to students who may be far from home; out of state percentages, activities to get involved with, a strong sense of community and pride, etc.

Take a look at my Segmenting Stakeholders Matrix.