Oklahoma Arts Council Monthly Newsletter
Social Media Marketing-JMC 4970
Persona Development Report
I chose to explore the branding strategy of Sephora and define marketing personas of their optimal and secondary target audiences.
Public Relations Publications-JMC 3433
For this project, we were asked to select an organization and create a business card and letterhead on InDesign that was relevant and on-brand.
Acting as Recruitment Services at the University of Oklahoma, I created two direct mailers to be sent to two diverse publics being targeted by the university.
This project also helped to familiarize me with the concept of segmenting stakeholders.
Social Media Posts
Using canva, I created posts for various social media platforms (Instagram, Twitter, and Facebook) for the makeup brand Colourpop.
Newsletter for Target
For this Fortune 500 company, I created a newsletter on InDesign. The posts were compiled from the Target blog and selected for their relevance to a demographic that is crucial to the Target brand: mothers.
For more in-depth analyses of the projects above, check out my blog!